GemSight is bringing the touchy feely in-store experience to the online shopping of jewelry and watches. The technology allows users to try-on jewelry and watches using their mobile devices and hence improve the shoppers’ confidence. As the confidence of users improves, jewelry and watch retailers are expected to measure over 40% increase in conversion rate! Unlike other try-on services, GemSight is focusing on providing the closest try-on experience to being in the store as you can get, by enabling 3D inspection of the jewelry-body fit from all angles and positions. This will enable customers to see the finest details of the jewelry while trying it on virtually.